Dissertations

How is a new themed attraction generated within the theme park industry?

The Central School of Speech and Drama, London by Lynsey Brown Introduction My college experience as a scenic constructor within the theatre industry has encouraged me to find out more about the theme park industry within my profession. I have always been excited and even amazed by theme parks and their attractions because they involve you in an environment that stimulates all your senses to achieve unbelievable experiences. I chose this area for my enquiry for I believe if you have a passion you should pursue it. It was important to find how my role of a scenic constructor...
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Theming the Thrills

A study into the use of theming and design as a marketing medium to enhance the visitor experience at theme parks. RJ Cumberworth BA (Hons) Leisure Management Birmingham College of Food, Tourism & Creative Studies March 2001 Preface & Acknowledgement The topic of theming and design at theme parks has been chosen due to a very strong interest in the global theme park industry, with possible career implications in the marketing department of a major theme park. The topic, which is very expansive, combines three core aspects of the theme park industry – the need to visit for leisure...
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Dissertations

‘Authenticity vs. Staged experiences’ Christian Engler

MA studies intourism management at the University of Brighton / England 1. Introduction 2. Is there any objective authenticity? 3. Constructed authenticity 4. Giving meaning to the world 5. Why the concept of objective authenticity is still preserved 6. Conclusion 1. Introduction It is a commonly held view that mass tourism and the commodification of attractions are a threat to the ‘uniqueness’, ‘authenticity’, ‘natural state’ (Galla, 1994) or ‘scholarly credibility’ (Goulding, 2000) of ethnicities, heritage and culture (Wang, 1999). Many people fear that these valuable assets are sacrificed for the sake of entertainment, popularity, and profit (Goulding, 2000; Lancaster...
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