Who originally comes up with the concept or idea behind a ride?
First of all, how does the designing process start? Who originally comes up with the concept or idea behind a ride? Is it a writer? Engineer? Group decision?
At WDI, there was no one way an idea came about. Sometimes they were a quantified business request from the operator (E-ticket $70m budget, 2000THRC, opens EPCOT 2001, 18-24 age target, thrill ride.) Or an inspiration from a creative executive or Imagineer. Usually, budget is assigned to a need as in above and a group is formed to address it. When a hot solution is arrived at, it is pitched to creative management and if it is embraced, it is fleshed out in a variety of ways. Sketches, models, written treatments are all done to determine the feasibility of the idea. The engineers, estimators, marketers, operators, all look at this blue sky idea and come away with projections of attendance, budget projections of cost, operational feasibility and even technical risk assessment. A business plan determines all of these factors together as a feasibility stage.
All going well, the job gets further defined as it is potentially viable
and becomes more designed and technically investigated. Estimates become
tighter and the script gets more real as well. Design development lays the
groundwork for the final funding of the job to go into production. It goes
to corporate for approval and the big check to actually build with a firm
deadline, opening, technical risk factor, etc...
- Eddie Sotto
CEO Sotto Inc.
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